A new study in Health Education Research showed that when you prohibit tobacco product displays in stores, smokers report their exposure to tobacco marketing drops drastically and they are less likely to buy tobacco products impulsively.
The study focused on four countries: Australia, Canada, the U.S. and United Kingdom. At the time of the study, Australia and Canada had implemented tobacco product display bans, while the U.S. and United Kingdom had not.
From 2006 to 2010, in the U.S. and U.K., where retailers openly displayed cigarettes and other tobacco products to patrons at the point-of-sale, smokers reported that they’d been exposed to high levels of exposure to tobacco marketing. In Australia and Canada, after the legislation was put into effect, smokers reported their exposure to tobacco marketing decreased significantly from 74.1% to 6.1% in Canada and from 73.9% to 42.9% in Australia. Also, impulse purchasing of tobacco products by smokers was lower in Canada and Australia.
The evidence is clear. Prohibiting tobacco product displays in stores reduces exposure to tobacco marketing and impulse cigarette purchases.
Keeping tobacco product displays out of sight will reduce youth access and addiction and help smokers who are trying to quit. If NYC The “Tobacco Product Display Restriction” bill that is being considered by City Council would make New York City the first in the country to keep tobacco product displays out of sight in retail stores, with the goal of further reducing the youth smoking rate.
It’s time for NYC to take the lead and serve as a beacon for the rest of the country.