Big Tobacco Gets Social

Facebook Ad linking to Transform Tobacco website

Facebook Ad linking to Transform Tobacco website

Big Tobacco’s use of social media to drum up opposition to proposed New York City Council legislation is short on facts.

A Facebook ad and suggested post link to a website sponsored by R.J. Reynolds Tobacco Company that states NYC’s Mayor and City Council are considering increasing tobacco taxes. R.J. Reynolds also joined forces with Philip Morris USA and Lorillard Tobacco Company to fund another website that claims Mayor Bloomberg plans to “further increase cigarette prices.” This is patently not true.

One of the three bills before City Council will curtail illegal and discounted tobacco products and support retailers who comply with the law and sell a pack of cigarettes for a minimum price of $10.50 per pack. No tax increase is proposed.  As part of a comprehensive tobacco control policy, keeping cheap tobacco out of the NYC market can deter youth from smoking.

Suggested Facebook post

Suggested Facebook post

Big Tobacco has big pockets and will spare no expense to try to defeat proposed legislation that is meant to protect our youth from being targeted to use an addictive, deadly product.

Don’t be fooled by their social media and websites.  To the tobacco industry, our kids represent a future generation of smokers and their future profit.

 

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